American Disc Jockey, Casey Kasem hosted the American Top 40 countdown show in the 1970’s and 1980’s. Every Saturday I religiously listened to the radio to find out who was climbing or falling from the record charts of Billboard magazine.
During the week my friends and I would talk about new music coming out on a particular date and predict if it’s going to succeed or fail based on what we read in Rolling Stone magazine, hear say or any other publication. Most of my friend group consisted of music lovers and could be counted on to give “reliable” but not unbiased information.
In today’s world my friend choice to discuss who is going to chart would be the geeky kid in class that is knowledgeable about computers and math. The geeky kid doesn’t have to know a lot about music or pop culture but rather just how to trend it. I could have the information in a short amount of time and considered reliable.
How? By pulling big data in a computer server and running analytics on it. All industries including Music are hungry for data. Data that they can manipulate, analyze and run statistics on. Why? Companies strategically acquire or partner with other companies that will increase the reach of data that they can use to expand their business.
All the signs pointed to smart kids and computers being the future but I wouldn’t have predicted that American Top 40 would be redefined by Urkel via supercomputer, Deep Thought.